1. Keep It Concise
Instagram bios are limited to 150 characters, so you need to make every word count. Start by identifying the core of what you or your brand does. This could include your profession, passions, or what followers can expect from your content.
2. Use Keywords
Incorporate relevant keywords naturally into your bio. For personal accounts, this might include your profession or main interests bio for instagram. For brands, use terms that describe your products or services. This not only makes your bio informative but also helps in appearing in search results.
3. Showcase Your Personality
Your bio should reflect who you are. Include something unique or quirky about yourself or your brand that can make your profile stand out. Whether it’s a hobby, a personal mantra, or a fun fact, sharing something personal can make your profile more relatable and engaging.
4. Include Hashtags and Mentions
Using branded hashtags or mentioning related accounts (like a parent company or your personal account if it’s a business profile) can increase the discoverability of your profile. Hashtags can connect you to a broader community, while mentions can build a network.
5. Call to Action
Encourage visitors to take action. This could be prompting them to check out your latest product, sign up for a newsletter, or view your most recent video. Use action verbs like “Explore,” “Discover,” or “Learn” to make your call to action compelling.
6. Use Emojis Wisely
Emojis can break up text and add personality to your bio. Choose emojis that complement your message and brand tone. They can also be used to draw attention to key parts of your bio, like your contact information or a specific call to action.
7. Contact Information
If you’re a business or a professional, it’s crucial to include contact information. This could be your email, location, or a link to your website. Instagram also offers dedicated fields for contact information, but mentioning it in your bio can make it more prominent.
8. Update Regularly
Keep your bio fresh and current by updating it regularly. This could be when you launch a new product, start a new campaign, or to reflect any changes in your business or personal brand.
9. Link to Other Platforms
You can include one external link in your Instagram bio. Use it wisely by linking to your latest content, a personal blog, or a landing page that hosts all your important links. Services like Linktree or Milkshake can help you maximize this one-link limit.
10. Optimize for Mobile
Since most Instagram users are on mobile devices, make sure your bio looks good on mobile. Check spacing and the way your bio is displayed on various devices to ensure readability and attractiveness.